Copeland Precast specializes in concrete pipe and precast structures for underground utilities. For this project, I designed a satirical "conspiracy theory" hoodie as a Christmas gift for their team. The design is meant to balance 3 core objectives:
1. Turn precast concrete (a normal, everyday part of infrastructure) into something fun and exciting.
2. Serve as something Copeland teammates can be proud to wear around the office and around town.
3. Start conversations about Copeland to associate their name with what they do and their broader offerings.
The result is a design that frames their work as an exciting "underground movement" worth joining.
